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Why Need Facebook Conversion API?

FB pixel cookies are unable to track accurate data from browser side due to iOS 14/14.5 update and web browsers (Safari, Firefox, Mozilla also Chrome early) prevention (ITP) algorithms.

Questions? You're covered.

Facebook Recommendation: To fix this problem, we can capture data from server side through Conversion API. Conversion API can help us better measure ad performance also specific across to your customer’s full journey from discovery to conversion.

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